Ardelys × ResonanceMetrics
There are dozens of GEO tools on the market today.
Almost none of them are built for agencies, and their clients.
Ardelys is built on twenty-five years spent inside agencies and on the client side, and on a proprietary platform.
Our aim is to let you offer more to your clients, and to add one more string to your growth bow.
When to call us
Ready to run immediately, in the service of your teams and your clients
Your clients will not wait six months for a capability to be built. They want a first read of where they stand and an action plan within the month. We let you show up straight away, with the depth of an established team behind you.
A brief lands with a question about visibility in generative engines, and the pitch is three weeks away. We build the GEO section of your response, mobilised within days, with real findings on the brand rather than a generic methodology.
A monitoring tool tells you your client is cited 12% of the time and their competitor 34%. Nobody knows what to do with that. We turn the measurement into a prioritised workstream plan — so into a recommendation you can present and work you can invoice.
How to plug us in
Nothing to build, nothing to integrate, nothing to learn. You give us an account, you get back a recommendation in your own brand.
No format imposed. We start from your scope and from the relationship you have built. The GEO proposal slots into your recommendation, your engagement, or your pitch response.
Not an audit report: an ordered workstream plan — which content to produce, which pages to rebuild, which sources to secure, in what order and for what impact. You can price it the same evening.
Training for your teams or your client's. Co-leading the client presentation. Support during execution: editorial trade-offs, prioritisation, quality control. Visible to your client or not — you set the level.
You keep the client relationship, the brand on the deliverable, the invoicing, and control of the timeline.
Antoine Heftler — founder of Ardelys, co-founder of ResonanceMetrics
Earlier: new business at Carat, head of digital marketing at Tietoevry, founder of IBaround in Stockholm.
Who runs it
New business at Carat. Client service director at Ogilvy on the Lenovo and IBM accounts. Then founding and running the group's first production hub, in India and Romania — production, delivery, quality, margin, with P&L responsibility. And VP Generative AI at Angie, on L'Oréal and Airbus programmes.
Twelve years in agencies. We know what a well-structured brief looks like, what a recommendation that gets a yes looks like, and what it takes for a team to be operational fast.
How it runs
One session with you, and with your client if you want. We define the scope, the stakes and the questions the analysis has to answer.
The platform processes the brand's message, website and sources across all generative engines. Output in your brand.
The workstream plan, prioritised and priceable, handed to your teams in the format that lets you build your quote.
Your teams deliver. We support if you want. Quarterly re-measurement to evidence the result to your client.
Engagement models
Depending on how much your teams want to own.
The white-label platform
Your teams get access to ResonanceMetrics and run analyses and action plans themselves, across as many accounts as they like. Output in your brand.
For: a well-equipped agency that wants to bring the capability in-house.
The platform, with us on scoping
Your teams keep their hands on the tool. We step in on the scoping of each account and on the recommendation, to secure the trade-offs without tying up your teams.
For: moving fast without waiting on a learning curve.
People first
Scoping, analysis, recommendation, training for your teams, co-leading the client presentation and support during execution. We carry the subject with you end to end.
For: an agency that wants the result without building the capability internally.
All three models can be activated per account, or under a framework agreement across your client portfolio.
The platform
We co-founded ResonanceMetrics so that we could control the three decisive stages of GEO management: the scoping, the analysis methods, and the structure of the action plan
It maps how AI perceives a brand and its products through three lenses: semantic, source-based and technical.
ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews. Mentions, sentiment, share of voice and competitive mapping, tracked over time.
GEO acts on the three levers of visibility — message, sources, website. APO makes product pages usable by AI agents, for conversational commerce.
Where most tools stop at the finding, the platform generates an action plan prioritised by business impact, not by technical severity.
Client experience
Genuinely relevant support on a subject that is still emerging yet already strategic. The ResonanceMetrics approach gave us a first clear, concrete picture of how LLMs perceive our brand, our offering and our website. Beyond the diagnostic, the work helps us structure our strategic thinking on an issue that is becoming central for brands: understanding how they are interpreted, cited and recommended by artificial intelligence, and identifying the levers that will strengthen their visibility and credibility in these new environments. We also particularly appreciated the availability, responsiveness and professionalism of the team, who listened throughout.
Laura Lasry — co-founder, Gloria
GloriaFrequently asked questions
No. The setup is white-label by design: your client never needs to know we exist. We never make direct contact with a brand introduced by an agency, neither during the engagement nor afterwards. If you would rather we appeared under our own name as third-party expert validation, we can — but that is your call, never ours.
We offer one as a matter of course as soon as an account is named, and we can sign before the first conversation if you prefer. Your clients' names appear in none of our references, and any examples we publish are anonymised and approved in advance.
No. You receive a deliverable, not a login. If you do want your teams to become self-sufficient on the platform, that is the SaaS model — it is not a prerequisite.
A first read within fifteen days. The full analysis and the recommendation follow within the next two weeks. On an urgent pitch, we compress the timeline.
By default no: execution is your work and your invoicing. We offer support if you want it — training your teams, co-leading the client presentation, help with editorial trade-offs and quality control.
You decide. We can stay invisible, be introduced as your technology partner, or appear under our own name. Three levels; you set yours.
GEO — Generative Engine Optimization — covers the actions that determine whether a brand is cited, and how it is described, in the answers generated by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. It acts on three levers: the brand's message, the sources the engines consult, and the technical readability of the website.
In SEO you optimise to be found: the engine points to you. In GEO you optimise to be repeated: the engine talks about you. It summarises, rewrites, arbitrates between sources and delivers a version of your brand that you did not write. The stakes are no longer ranking but narrative fidelity — which makes it a brand strategy question as much as a technical one.
GEO — Generative Engine Optimization. All the actions that determine whether a brand is cited, and how it is described, in the answers generated by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews.
APO — Agentic Product Optimization. Optimising product pages so that they can be used by the AI agents that recommend and, before long, buy on the user's behalf.
White-label — Ardelys produces the analysis and the recommendation under the agency's identity. The deliverable carries its colours, its signature and its invoice. The brand never needs to know we exist.
Contact
Working on a pitch, fielding a client question, or building your own AI offering? Let's talk.
This form does not ask for your clients' names. We never approach a brand introduced by an agency directly, and we sign an NDA before any conversation that names one.
We'll come back to you within 48 working hours.
In the meantime, the GEO newsletter goes out every week.